Advert of my choice analysis

 Denotations                                                                      The denotations of this advert are that there is a vibrant magenta colour (reminiscent of the flesh of a watermelon) identical to the drink colour as the most prominent colour used in the advert.                                                                                                                                            Connotations/Analysis                                                                                                                             The vibrant magenta colour is associated with summer fun and the satire and irony present in the advert creates a tone of light-heartedness and humour whilst also being memorable.The bright blue also has connotations of summer fun and festivals to make the drink be associated with good times.The bold, large,white font is a contrast to the the darker colours used and makes it eye catching which makes the advert even more memorable. Also the fact that the oasis bottle is smaller than the text  makes the audience feel less bombarded by advertising, this is a subtle way of making the audience more open to being advertised to.