Tuesday 2 April 2019

BBC Radio 1 1967 CSP

1) What radio stations were offered by the BBC before 1967?

BBC Radio Home, for broadcasting education (1939 - 1967) and news BBC Radio Light (1945-1967), light entertainment and music and BBC Third (1946 - 1970) intellectual arts-based talk and music. 

2) How was BBC reorganised in September 1967?
On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'.The "Third" programme became Radio 3 offering classical music and cultural programming. The Home Service became Radio 4 that offered news, and non-musical content such as quiz shows, readings, dramas and plays. 

3) What was pirate radio and why was it popular?

Pirate radio was when unlicensed stations broadcasted from the sea to avoid UK broadcasting laws. It was popular amongst teenagers because they were not restricted by needle time so they could play music all day with no restrictions.

4) Why did pirate radio stop broadcasting in 1967?

The law was changed to ban unlicensed broadcasting to the UK even if it is offshore. This was called the 'Marine Broadcasting Offences Act'.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

BBC played more music because needle time was scrapped.

6) What was 'needle time' and why was it a problem for BBC Radio?

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

-Plays more pop music
-Targeted towards the young generation



8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
 Tony Blackburn. Tony Blackburn was famous for pirate radio and so traditional DJs were upset that he was working alongside them.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
He kept his brand from pirate radio - his vibrant persona, and his banterous commentary.

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?


Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?
Young adults (20+) 

2) Why did Radio 1 initially struggle to attract young listeners?

They were associated with conservative values and the older generations.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

Personal Relationships - Fans of Harry Blackburn would have listened to Radio 1 because they have a personal attachment to Harry Blackburn.


4) How is the BBC funded?
By the public license fee (Government funded).

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967? 
preferred reading- caters to younger audiences
oppositional reading- show was stealing from pirate radio to eliminate competition.

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