Grade 8/9 extension tasks
Women in the 1950s are represented very differently in two of our advertising CSPs: OMO and Galaxy. What similarities and differences can you find by analysing the two products?
OMO Representation of 1950s Women Galaxy Representation of 1950s Women
Differences
After the man offers Audrey Hepburn's character a ride, seemingly saving her but when she takes the hat off the bus driver and puts it on the head of Gregory Peck's character, she changes his character type from a hero to a sidekick, she is in ultimate control of the situation and she leads the narrative so she becomes the hero therefore subverting gender roles as the man is not in control of this situation wheras in the OMO advert, the speech bubble around the logo associated with superhero comics insinuates that the woman is being saved by how good the product is and the advert doesn't consider that the woman's hard work was
Similarities
Both start off as 'Damsels in distress' the woman in the OMO advert not having bright white laundry and the woman in the galaxy advert being stuck in traffic.This pepetuates the steryotype that women always need rescuing.
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