Always Advert Analysis

1) What key conventions of broadcast advertising can be found in this advert?

The narrative is about different people who express what they think of when they hear "like a girl".2) What text appears on screen in the advert? What effect might this have on audiences?
Many rhetorical questions appear on the screen to make the audience think about why saying "like a girl" shouldn't be seen as an insult because girls do things in the same way boys do.3) How many different people feature in the advert?
Different groups including ethnic minorities, women, men and also young girls and boys are represented in this advert.
  
4) Why did the producers decide to feature a range of different ages, genders and ethnic groups in the advert? The producers chose a wide array of people to show that this is an issue that applies to everyone and also to relate with different groups.

5) What effect does the background music have on the audience - particularly towards the end of the advert?
The music is uplifting and inspiring to show girls and women that they can do anything just as well as others regardless of their gender

6) Pause the advert at 3.08. What key conventions of advertising can you find on the screen at this point? How do these encourage the audience to make the campaign go viral?
The Call to action told people to share this advert, spread the 'like a girl' hashtag on twitter and visit their website, the brand name and logo is also clearly present to bring attention back to the company that delivered this powerful message.Audiences can share this video to their contacts and those contacts can share with others until the word is spread, also, if someone clicks the "like a girl" hashtag, it will direct them to the always twitter handle which will inform them about the campaign and link them to videos in the campaign and the always website.

7) What representation of women can be found in this campaign?
Women are represented as powerful, shown by the mise en scene of the girl in a martial arts uniform to show that girls are strong too, most of the make up worn is minimal to draw attention to the message of the campaign, rather than how people looked.

8) The #LikeAGirl campaign was hugely successful with over 65 million views on YouTube alone. Why do you think the campaign connected with audiences so successfully? 
This campaign had groups of different people so that men wouldn't click off, assuming that it had nothing to do with them rather than being a conventional advert for sanitary towels in which many males would turn it off instantly, finally, it had a good message so people would want to share it around.