Thursday 15 March 2018

Gender representation in advertising

1) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 
Image result for retro 1950-60s adverts sexistImage result for retro 1950-60s adverts sexistImage result for 1950s adverts sexist The stereotype of women are that they are weak, emotionally and physically, they only have domestic responsibilities and they are in submission to men and should obey them.


Image result for girl doritosImage result for sexist burger king ad2) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Women are seen as sexual objects and their odies are sexualised unnecessarily for things that don't require this to appeal to a largely male audience.

3) How do your findings suggest representations of gender have changed over the last 50 years? 
I think women have been treated as objects throughout history to please men however before it was for domestic responsibilities however now they are seen as purely sexual objects to appeal to men and only have their looks to offer.

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