1) Tatler: https://emmanuelasmediablog.blogspot.com/2018/01/tatler-study-case.html
2) Reveal:https://emmanuelasmediablog.blogspot.com/2018/02/reveal-study-case.html
3) OMO:https://emmanuelasmediablog.blogspot.com/2018/03/omo.html
4) Represent:https://emmanuelasmediablog.blogspot.com/2018/03/1-what-does-bame-stand-for-bame-stands.html
5) Galaxy:https://emmanuelasmediablog.blogspot.com/2018/04/galaxy-advert-csp.html
6) Lara Croft : Go:https://emmanuelasmediablog.blogspot.com/2018/05/1-who-is-lara-croft-and-when-did-she.html
7) Kim Kardashian:https://emmanuelasmediablog.blogspot.com/2018/06/kim-kardashian-hollywood-csp.html
8) Zoella:https://emmanuelasmediablog.blogspot.com/2018/06/1-who-is-zoella-and-why-is-she-famous.html
9) Doctor Who: An Unearthly Child:https://emmanuelasmediablog.blogspot.com/2018/12/doctor-who-unearthly-child-csp-blog-task.html
10) Class:https://emmanuelasmediablog.blogspot.com/2018/12/class-analysis.html
11) I, Daniel Blake:https://emmanuelasmediablog.blogspot.com/2019/02/i-daniel-blake.html
12) Doctor Strange: https://emmanuelasmediablog.blogspot.com/2019/02/doctor-strange.html
13) One Direction :https://emmanuelasmediablog.blogspot.com/2019/02/one-direction-case-study.html
14) Arctic Monkeys: https://emmanuelasmediablog.blogspot.com/2019/02/artic-monkeys-csp.html
15) Daily Mirror: https://emmanuelasmediablog.blogspot.com/2019/01/daily-mirror-csp-blog-task.html
16) The Times:https://emmanuelasmediablog.blogspot.com/2019/02/the-times-blog-task.html
17) Radio 1: https://emmanuelasmediablog.blogspot.com/2019/04/bbc-radio-1-1967-csp.html
18) Beats 1: https://emmanuelasmediablog.blogspot.com/2019/04/beats1-csp.html
Monday 6 May 2019
Tuesday 2 April 2019
BBC Radio 1 1967 CSP
1) What radio stations were offered by the BBC before 1967?
BBC Radio Home, for broadcasting education (1939 - 1967) and news BBC Radio Light (1945-1967), light entertainment and music and BBC Third (1946 - 1970) intellectual arts-based talk and music.
2) How was BBC reorganised in September 1967?
On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'.The "Third" programme became Radio 3 offering classical music and cultural programming. The Home Service became Radio 4 that offered news, and non-musical content such as quiz shows, readings, dramas and plays.
3) What was pirate radio and why was it popular?
Pirate radio was when unlicensed stations broadcasted from the sea to avoid UK broadcasting laws. It was popular amongst teenagers because they were not restricted by needle time so they could play music all day with no restrictions.
4) Why did pirate radio stop broadcasting in 1967?
The law was changed to ban unlicensed broadcasting to the UK even if it is offshore. This was called the 'Marine Broadcasting Offences Act'.
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
BBC played more music because needle time was scrapped.
6) What was 'needle time' and why was it a problem for BBC Radio?
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
-Plays more pop music
-Targeted towards the young generation
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
Tony Blackburn. Tony Blackburn was famous for pirate radio and so traditional DJs were upset that he was working alongside them.
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
He kept his brand from pirate radio - his vibrant persona, and his banterous commentary.
10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?
BBC Radio Home, for broadcasting education (1939 - 1967) and news BBC Radio Light (1945-1967), light entertainment and music and BBC Third (1946 - 1970) intellectual arts-based talk and music.
2) How was BBC reorganised in September 1967?
On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'.The "Third" programme became Radio 3 offering classical music and cultural programming. The Home Service became Radio 4 that offered news, and non-musical content such as quiz shows, readings, dramas and plays.
3) What was pirate radio and why was it popular?
Pirate radio was when unlicensed stations broadcasted from the sea to avoid UK broadcasting laws. It was popular amongst teenagers because they were not restricted by needle time so they could play music all day with no restrictions.
4) Why did pirate radio stop broadcasting in 1967?
The law was changed to ban unlicensed broadcasting to the UK even if it is offshore. This was called the 'Marine Broadcasting Offences Act'.
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
BBC played more music because needle time was scrapped.
6) What was 'needle time' and why was it a problem for BBC Radio?
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
-Plays more pop music
-Targeted towards the young generation
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
Tony Blackburn. Tony Blackburn was famous for pirate radio and so traditional DJs were upset that he was working alongside them.
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
He kept his brand from pirate radio - his vibrant persona, and his banterous commentary.
10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?
Audience and industry
1) What was the target audience for BBC Radio 1 in 1967?
Young adults (20+)
2) Why did Radio 1 initially struggle to attract young listeners?
They were associated with conservative values and the older generations.
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
Personal Relationships - Fans of Harry Blackburn would have listened to Radio 1 because they have a personal attachment to Harry Blackburn.
4) How is the BBC funded?
By the public license fee (Government funded).
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967?
preferred reading- caters to younger audiences
oppositional reading- show was stealing from pirate radio to eliminate competition.
Beats1 CSP
1) How have our music listening habits changed since 1960?
Now, we listen to music on demand via streaming services rather than buying records (how they did in the 60's). If we do own music, it will most likely be digitally. Most of the time, we listen to music personally rather than listening to music communally because we have headphones/earphones/airpods.
2) When did Apple Beats 1 Radio launch and what is it?
Apple Beats1 Radio launched in 2015. It is a free to listen to, global and an 'always on' radio station wholly owned by Apple.
3) What is the difference between Beats 1 Radio, iTunes and Apple Music?
Beats 1 Radio - A radio station, iTunes- an online library where you can own media like movies and albums.
4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
5) Why did Apple choose the three selected DJs for launch?
The three DJs (Julie Adenuga, Zane Lowe and Ebro Darden) are established so they bring a loyal fanbase to Beats 1. They also bring reputation as 'tastemakers'. The audience can form personal relationships (Blumler and Katz) with the DJs, this is something that their competitors (Spotify and Deezer) don't offer.
5) Why did Apple choose the three selected DJs for launch?
The three DJs (Julie Adenuga, Zane Lowe and Ebro Darden) are established so they bring a loyal fanbase to Beats 1. They also bring reputation as 'tastemakers'. The audience can form personal relationships (Blumler and Katz) with the DJs, this is something that their competitors (Spotify and Deezer) don't offer.
6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services?
Other streaming services are essentially radio without DJs, they audience cannot form a personal connection with any DJs because they don't have any. This gives Beats1 a competitive edge.
7) How does the content of the Julia Adenuga show differ from Radio 1?
Julie Adenuga plays mostly indie and grime on Beats1 whereas Radio 1 is primarily a pop station.
8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?
'Tastemakers' like Julie Adenuga enable people to listen to whatever music she recommends, so at least in the niche music industries of grime and indie, Beats1 may have the power to make or break new artists.
9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?
10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?
10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
Audience
1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.
The target audience for Beats1 is from 16 to around 35, mostly reformers and explorer personality types will listen Beats1.
2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?
There is a strong sense of personal identity as Julie Adenuga's hosting style is very casual and she comes across like a London music fan just like some of the audience.There is also the audience pleasure of personal relationships as the audience will have their favourite Djs that they will want to listen to on Beats1.
3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples.
Song suggestions via social media (not a big driver as the Beats1 twitter only has 565k followers)
There is a mixtape segment where the audience can submit songs
You can buy the music you hear and put it in your own playlist
4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?
Beats1 mostly plays indie and grime, more niche genres of music and therefore, it is targeted at a more niche audience.
5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?
I think Beats1 will be popular within the niche audience that it caters to but the majority of the younger audience listens to pop, which is not showcased through Beats1.
Tuesday 19 February 2019
Doctor Strange
1) List the companies involved in the creation of Doctor Strange.
Disney and its subsidiary Marvel Studios.
Disney and its subsidiary Marvel Studios.
2) What is conglomerate ownership and how does it link to Doctor Strange?
Conglomerate ownership is when a large company owns other smaller companies involved in filmmaking to gain maximum revenue. Walt Disney owns Marvel Studios.
3) Who regulates the film industry in the UK?
The BBFC regulates the film industry.
4) What age rating was Doctor Strange given? Why?
12A because it has strong language and mild violence.
5) How was Doctor Strange promoted to an audience? List at least three different methods used by the film's marketing campaign.
The trailer, Marvel introduced a Doctor Strange character to their mobile game - creates synergy, and social media advertising.
6) Analyse the film trailer for Doctor Strange. What aspects of the trailer tell you this is a big-budget blockbuster movie?
The star power - Benedict Cumberbatch is a big name actor, big actors cost more to employ. The CGI on the film poster is a convention of superhero blockbusters.
7) What was the production budget for Doctor Strange and how much did it make at the box office?
The budget was £165 million and it made £700 million
8) Would you consider Doctor Strange a successful Hollywood blockbuster? Why?
I would consider Doctor Strange a success but not to the degree of movies like Black Panther - which made £1 billion at the box office.
I, Daniel Blake
1) What is independent cinema and how is it different to Hollywood blockbusters?
Independent cinema has much smaller budgets than Hollywood blockbusters and the directors have more executive control over the movie.
Independent cinema has much smaller budgets than Hollywood blockbusters and the directors have more executive control over the movie.
2) What is I, Daniel Blake about?
I, Daniel Blake follows Daniel, a 59-year-old who has worked for the majority of his life but needs state support for the first time following an illness. He meets a single mother called Katie who is having housing trouble and may have to move 300 miles away. Daniel stands up for his dignity and changes the lives of people like him and Katie.
3) Who directed I, Daniel Blake and why is this important?
Ken Loach directed I, Daniel Blake. He is well known for directing political indie films - especially left-wing realism.
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign.
The film was premiered in Newcastle - where it was set to gain local support, Ken Loach appeared on Question Time, giving the film credibility and Jeremy Corbyn ( the labour leader) went to the London premiere.
5) What unusual or creative marketing methods were used to get audiences talking about the film?
The #WeAreAllDanielBlake campaign involved MPs and members of the public was a more interactive way.
5) What unusual or creative marketing methods were used to get audiences talking about the film?
The #WeAreAllDanielBlake campaign involved MPs and members of the public was a more interactive way.
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
The estimated budget was £2 million and it made £11 million.
7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange?
Independent films are viewed in film festivals by different audiences than Hollywood blockbusters.
8) In your opinion, was I, Daniel Blake a success?
In my opinion, I, Daniel Blake was a success because it made £9 million profit and was recognised by members of parliament.
Grade 8/9 extension tasks
Read this marketing case study on I, Daniel Blake. What does 'making a film launch a political movement' mean?
Read this Hollywood Reporter interview with executive Alex Hamilton on film marketing - including the I, Daniel Blake grassroots marketing campaign. Why was it successful?
Arctic Monkeys CSP
1) How do audiences generally watch music videos these days?
Audiences use Youtube to watch music videos now.
2) What opportunities has the growth of digital technology and YouTube created for new music artists?
New artists didn't have to go through big record labels anymore, instead, they could deliver directly to the fans. This gave more power to audiences.
3) What is P2P and why did it cause huge problems for the music industry?
P2P means peer to peer, Arctic Monkeys music was shared illegally on P2P sites and this popularised Arctic Monkeys' music however for most of the music industry, record companies lost money from sales as people would listen to their music illegally.
4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why?
Celebrities like Justin Bieber were popularized by the internet rather than a large record company because the viewers liked his music. Without the internet, viewers wouldn't be able to access such a wide variety of music and select their favourites so companies would just make assumptions.
5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.
Marshmello, a world famous DJ held the very first Fortnite concert this year. This has never been done before and demonstrates intertextuality.
Arctic Monkeys: Industry
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
**answered above2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
**answered above3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?
The Arctic Monkeys were school friends who started playing together whereas One Direction were manufactured by Simon Cowell as part of the X-factor. It could be said that the Arctic Monkeys are more authentic than One Direction because they chose to be a band and it was their idea.
4) How has technological convergence changed the music industry?
Technological convergence has made it easier for indie music - such as Arctic Monkeys' music - to be shared around but for the music industry, it has decreased album sales.
5) Has the internet been a positive or negative development for traditional record companies? Why?
The internet has been a negative development for large record labels as it has taken some of their power. before, there were talent scouts who discovered talented people and trained them to be pop stars but now people can showcase their talent to the word without large companies through the internet.
Arctic Monkeys: Audience
1) What is the main Arctic Monkeys audience - demographics and psychographics?
White, middle class and reasonably young people - aged 23+ - are likely to be Arctic Monkey fans. They may be part of reformer or explorer psycographics.
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Nostalgia is a key audience pleasure with the Arctic Monkeys because the music video has conventional 80's lighting and is filmed on 80's cameras to make it look like a live TV performance on Top of the Pops.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
"Don't believe the hype," is a shoutout to the band's original internet fans that recommended the band to others. The lead singer introduces the song and the band to make it seem like a live TV performance. The 80's cameras are used as it was a convention of live TV performances to show the crew on the sidelines.
4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video?
Nostalgia is a 'yearning for yesterday' where people watch something because it reminds people of the past. The I Bet You Look Good on the Dancefloor video is styled to look like an 80's live TV performance so the audience feels nostalgic.
5) How are fans positioned to respond to the video? What does the artist want fans to take from their video?
The artists wanted the fans to realise how different the music industry was then compared to now and they wanted to thank their fans as they are the reason foer the Monkeys' sucsess.
Grade 8/9 extension tasks
Read this excellent Guardian feature on the Arctic Monkeys on the 10th anniversary of I Bet You Look Good on the Dancefloor. What key statistics can you take from the article concerning developments in the industry and the Arctic Monkeys' role in these changes?
Read this BBC News report from the time - documenting the records Arctic Monkeys broke.
Read this short blog on how the social media website Myspace helped the Arctic Monkeys make it big. What did the website allow the band to do?
Finally, read this short Guardian feature asking if Arctic Monkeys changed the music industry. What does the article suggest?
Audiences use Youtube to watch music videos now.
2) What opportunities has the growth of digital technology and YouTube created for new music artists?
New artists didn't have to go through big record labels anymore, instead, they could deliver directly to the fans. This gave more power to audiences.
3) What is P2P and why did it cause huge problems for the music industry?
P2P means peer to peer, Arctic Monkeys music was shared illegally on P2P sites and this popularised Arctic Monkeys' music however for most of the music industry, record companies lost money from sales as people would listen to their music illegally.
4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why?
Celebrities like Justin Bieber were popularized by the internet rather than a large record company because the viewers liked his music. Without the internet, viewers wouldn't be able to access such a wide variety of music and select their favourites so companies would just make assumptions.
5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.
Marshmello, a world famous DJ held the very first Fortnite concert this year. This has never been done before and demonstrates intertextuality.
Arctic Monkeys: Industry
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
**answered above2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
**answered above3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?
The Arctic Monkeys were school friends who started playing together whereas One Direction were manufactured by Simon Cowell as part of the X-factor. It could be said that the Arctic Monkeys are more authentic than One Direction because they chose to be a band and it was their idea.
4) How has technological convergence changed the music industry?
Technological convergence has made it easier for indie music - such as Arctic Monkeys' music - to be shared around but for the music industry, it has decreased album sales.
5) Has the internet been a positive or negative development for traditional record companies? Why?
The internet has been a negative development for large record labels as it has taken some of their power. before, there were talent scouts who discovered talented people and trained them to be pop stars but now people can showcase their talent to the word without large companies through the internet.
Arctic Monkeys: Audience
1) What is the main Arctic Monkeys audience - demographics and psychographics?
White, middle class and reasonably young people - aged 23+ - are likely to be Arctic Monkey fans. They may be part of reformer or explorer psycographics.
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Nostalgia is a key audience pleasure with the Arctic Monkeys because the music video has conventional 80's lighting and is filmed on 80's cameras to make it look like a live TV performance on Top of the Pops.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
"Don't believe the hype," is a shoutout to the band's original internet fans that recommended the band to others. The lead singer introduces the song and the band to make it seem like a live TV performance. The 80's cameras are used as it was a convention of live TV performances to show the crew on the sidelines.
4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video?
Nostalgia is a 'yearning for yesterday' where people watch something because it reminds people of the past. The I Bet You Look Good on the Dancefloor video is styled to look like an 80's live TV performance so the audience feels nostalgic.
5) How are fans positioned to respond to the video? What does the artist want fans to take from their video?
The artists wanted the fans to realise how different the music industry was then compared to now and they wanted to thank their fans as they are the reason foer the Monkeys' sucsess.
Grade 8/9 extension tasks
Read this excellent Guardian feature on the Arctic Monkeys on the 10th anniversary of I Bet You Look Good on the Dancefloor. What key statistics can you take from the article concerning developments in the industry and the Arctic Monkeys' role in these changes?
Read this BBC News report from the time - documenting the records Arctic Monkeys broke.
Read this short blog on how the social media website Myspace helped the Arctic Monkeys make it big. What did the website allow the band to do?
Finally, read this short Guardian feature asking if Arctic Monkeys changed the music industry. What does the article suggest?
Monday 18 February 2019
One Direction case study
1) What are the key conventions of music video?
Movement is a key convention of music videos such as camera movement or fast-paced editing.
2) What is intertextuality?
When one media text references another media text. An example of this is when there are clips from the x-factor in One Direction's "History" video.
3) When did music videos first become a major part of the music industry?
During the '80s and '90s.
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV was launched in 198. Music videos were a promotional device to encourage people to buy music.
5) How are music videos distributed and watched in the digital age?
People use Youtube to watch and share music videos in the digital age.
One Direction: Industry
1) How were One Direction formed and how is this reflected in the music video for History?
One Direction are a manufactured group that were put together as part of the X-factor by Simon Cowell.
2) What is vertical integration? You may need to check your book for this (or remind yourself from this Year 1 blogpost.)
Vertical integration is when a conglomerate owns other companies in the same chain of production.
3) What is horizontal integration? (See link above for help again!)
Horizontal integration is when one company buys another on the same level of distribution.
4) How has technological convergence changed the way audiences consume music videos?
People can view and share music videos on their smartphones now so there is no need to watch them on television and videotape them for a friend like people would have had to do in the past.
5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?
Simon Cowell has the majority of the band's image since they are a manufactured band. It could be argued that they are not as authentic as traditional bands like Arctic Monkeys.
Audience
1) What is the main One Direction audience - demographics and psychographics?
The main One Direction audience are young girls aged 9-13 that middle class with the mainstreamer personality type.
2) What audience pleasures are offered by the music video for History?
Nostalgia is a large part of the audience pleasures for "History" because it references old clips from the X-factor, vlog style clips of the band and old video snippets, this is to make long-term fans reminisce about the boys' music career.
Diversion and Entertainment is another key audience pleasure because it immerses the audience into the band's memories and interesting lives that they forget about their own for a while.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments?
The very end where all the members walk in different directions shows that their group career has ended and would make One Direction fans emotional. The crying fan at the concert represents how the band appreciates that their fans have suppourted them thus far. The silly dancing shows that the group members are now too old and out of touch to be part of a boy-band, this makes the goodbye slightly less hard for fans due to the humour.
4) What is nostalgia and why is it a key audience pleasure for the History music video?
Nostalgia is a 'yearning for yesterday'. In the History video, by using black and white and playing clips of when the band members were younger to make the fans wish they could go back to those times.
5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
The preferred reading of One Direction's History video is that although it is upsetting that the band is breaking up, they all need to move on and do other things and that they hope their dedicated fans will still suppourt them in everything they do.
Grade 8/9 extension tasks
Read this Huffington Post article about the video. What extra details are provided in the article regarding the construction of the video?
Read this short Teen Vogue feature on the video. What does it suggest regarding the ending of the video?
Finally, read this excellent Medium blog on the future of the music video in the digital age. Summarise the main points of the blog in 100 words.
Movement is a key convention of music videos such as camera movement or fast-paced editing.
2) What is intertextuality?
When one media text references another media text. An example of this is when there are clips from the x-factor in One Direction's "History" video.
3) When did music videos first become a major part of the music industry?
During the '80s and '90s.
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV was launched in 198. Music videos were a promotional device to encourage people to buy music.
5) How are music videos distributed and watched in the digital age?
People use Youtube to watch and share music videos in the digital age.
One Direction: Industry
1) How were One Direction formed and how is this reflected in the music video for History?
One Direction are a manufactured group that were put together as part of the X-factor by Simon Cowell.
2) What is vertical integration? You may need to check your book for this (or remind yourself from this Year 1 blogpost.)
Vertical integration is when a conglomerate owns other companies in the same chain of production.
3) What is horizontal integration? (See link above for help again!)
Horizontal integration is when one company buys another on the same level of distribution.
4) How has technological convergence changed the way audiences consume music videos?
People can view and share music videos on their smartphones now so there is no need to watch them on television and videotape them for a friend like people would have had to do in the past.
5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?
Simon Cowell has the majority of the band's image since they are a manufactured band. It could be argued that they are not as authentic as traditional bands like Arctic Monkeys.
Audience
1) What is the main One Direction audience - demographics and psychographics?
The main One Direction audience are young girls aged 9-13 that middle class with the mainstreamer personality type.
2) What audience pleasures are offered by the music video for History?
Nostalgia is a large part of the audience pleasures for "History" because it references old clips from the X-factor, vlog style clips of the band and old video snippets, this is to make long-term fans reminisce about the boys' music career.
Diversion and Entertainment is another key audience pleasure because it immerses the audience into the band's memories and interesting lives that they forget about their own for a while.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments?
The very end where all the members walk in different directions shows that their group career has ended and would make One Direction fans emotional. The crying fan at the concert represents how the band appreciates that their fans have suppourted them thus far. The silly dancing shows that the group members are now too old and out of touch to be part of a boy-band, this makes the goodbye slightly less hard for fans due to the humour.
4) What is nostalgia and why is it a key audience pleasure for the History music video?
Nostalgia is a 'yearning for yesterday'. In the History video, by using black and white and playing clips of when the band members were younger to make the fans wish they could go back to those times.
5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
The preferred reading of One Direction's History video is that although it is upsetting that the band is breaking up, they all need to move on and do other things and that they hope their dedicated fans will still suppourt them in everything they do.
Grade 8/9 extension tasks
Read this Huffington Post article about the video. What extra details are provided in the article regarding the construction of the video?
Read this short Teen Vogue feature on the video. What does it suggest regarding the ending of the video?
Finally, read this excellent Medium blog on the future of the music video in the digital age. Summarise the main points of the blog in 100 words.
CSP case studies : Final Index
Times Blog Task - https://emmanuelasmediablog.blogspot.com/2019/02/the-times-blog-task.html
The Daily Mirror Blog Task - https://emmanuelasmediablog.blogspot.com/2019/01/daily-mirror-csp-blog-task.html
Class Blog Task - https://emmanuelasmediablog.blogspot.com/2018/12/class-analysis.html
Doctor Who Blog Task - https://emmanuelasmediablog.blogspot.com/2018/12/doctor-who-unearthly-child-csp-blog-task.html
Zoella CSP - https://emmanuelasmediablog.blogspot.com/2018/06/1-who-is-zoella-and-why-is-she-famous.html
Kim Kardashian Hollywood CSP - https://emmanuelasmediablog.blogspot.com/2018/06/kim-kardashian-hollywood-csp.html
Lara Croft GO - https://emmanuelasmediablog.blogspot.com/2018/05/1-who-is-lara-croft-and-when-did-she.html
Galaxy Advert CSP - https://emmanuelasmediablog.blogspot.com/2018/04/galaxy-advert-csp.html
NHS Blood Campaign - https://emmanuelasmediablog.blogspot.com/2018/03/1-what-does-bame-stand-for-bame-stands.html
OMO CSP - https://emmanuelasmediablog.blogspot.com/2018/03/omo.html
Reveal Case Study - https://emmanuelasmediablog.blogspot.com/2018/02/reveal-study-case.html
Tatler Case Study - https://emmanuelasmediablog.blogspot.com/2018/01/tatler-study-case.html
One Direction, "History" - https://www.blogger.com/blogger.g?blogID=5361032028589882639#editor/target=post;postID=1162982681102962190;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=0;src=postname
Arctic Monkeys "I Bet You Look Good on the Dancefloor," - https://www.blogger.com/blogger.g?blogID=5361032028589882639#editor/target=post;postID=3435978031097220771;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=0;src=postname
I, Daniel Blake - https://www.blogger.com/blogger.g?blogID=5361032028589882639#editor/target=post;postID=8139988819317282871;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=0;src=postname
Doctor Strange - https://www.blogger.com/blogger.g?blogID=5361032028589882639#editor/target=post;postID=6933641757549802312;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=0;src=postname
The Daily Mirror Blog Task - https://emmanuelasmediablog.blogspot.com/2019/01/daily-mirror-csp-blog-task.html
Class Blog Task - https://emmanuelasmediablog.blogspot.com/2018/12/class-analysis.html
Doctor Who Blog Task - https://emmanuelasmediablog.blogspot.com/2018/12/doctor-who-unearthly-child-csp-blog-task.html
Zoella CSP - https://emmanuelasmediablog.blogspot.com/2018/06/1-who-is-zoella-and-why-is-she-famous.html
Kim Kardashian Hollywood CSP - https://emmanuelasmediablog.blogspot.com/2018/06/kim-kardashian-hollywood-csp.html
Lara Croft GO - https://emmanuelasmediablog.blogspot.com/2018/05/1-who-is-lara-croft-and-when-did-she.html
Galaxy Advert CSP - https://emmanuelasmediablog.blogspot.com/2018/04/galaxy-advert-csp.html
NHS Blood Campaign - https://emmanuelasmediablog.blogspot.com/2018/03/1-what-does-bame-stand-for-bame-stands.html
OMO CSP - https://emmanuelasmediablog.blogspot.com/2018/03/omo.html
Reveal Case Study - https://emmanuelasmediablog.blogspot.com/2018/02/reveal-study-case.html
Tatler Case Study - https://emmanuelasmediablog.blogspot.com/2018/01/tatler-study-case.html
One Direction, "History" - https://www.blogger.com/blogger.g?blogID=5361032028589882639#editor/target=post;postID=1162982681102962190;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=0;src=postname
Arctic Monkeys "I Bet You Look Good on the Dancefloor," - https://www.blogger.com/blogger.g?blogID=5361032028589882639#editor/target=post;postID=3435978031097220771;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=0;src=postname
I, Daniel Blake - https://www.blogger.com/blogger.g?blogID=5361032028589882639#editor/target=post;postID=8139988819317282871;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=0;src=postname
Doctor Strange - https://www.blogger.com/blogger.g?blogID=5361032028589882639#editor/target=post;postID=6933641757549802312;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=0;src=postname
Monday 11 February 2019
The Times Blog Task
Language
1) What are the main stories on the front cover of the Times CSP edition (15 March 2017)?
The main stories are about: A Scottish poll regarding the fact that they would like to remain in the UK, Google being accused of antisemitism and a story about Angelina Jolie being a guest professor at a University.
2) What are the main stories on the inside page of the Times CSP edition (15 March 2017)?
The main stories inside the newspapers are about an athlete murdering someone, the resignation of the CEO at Channel 4 and Muirfield golf club no longer being a gentleman's only club.
3) What is the balance on the Times front page between images, headlines and text?
There is only one central image and no stories are completed on the front page as the articles are longer compared to a tabloid like The Daily Mirror.
4) How do we know that the Times is aimed at a wealthy, educated, middle-class audience?
The Times uses more sophisticated language that people would need a certain level of education to understand. It is clearly a wealthy audience as there is so much detail on a story about a golf club with a large emphasis on the golf club's tradition which is associated with the upper classes.
5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times political beliefs?
The Times is a right winged Conservative supporting newspaper. The emphasis on the word 'transgender' in the heading of one of the main articles emphasises The Times' old fashioned beliefs as they are linking Lauryn's gender identity with her horrific crime. Their allegiance to the conservatives is shown through the Google story because the Labour party had also been accused of antisemitism so it may have been a front-page article to make the labour party look bad.
Audience
1) What is the target audience for the Times?
The taget audience
2) Why do the Times front page stories/features appeal to the Times audience?
3) Why might the Muirfield golf story be of interest to Times readers?
4) Why might a reader enjoy the Times? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Surveillance or information is the main audience pleasure that a reader would get from The Times because it informs the reader on current social and political events. Entertainment is also an audience pleasure of the Times as it has a story about Angelina Jolie - an extremely famous actress that audiences would want to learn more about.
5) Times readers are mostly over 55 years old. Why is this?
Reading newspapers is a tradition in the older generations as they were not raised with the internet - which is how the younger generations receive their news.
Representation
1) What representation of Great Britain can be found on the front page of the Times?
2) How does the Times represent the gender in the Muirfield golf feature?
The Times is a conservative newspaper that prefers when things remain the same and they are very traditional. They constantly used the word "allows" to show that it was a reluctant decision. They also say "273 year-old" referring to the tradition of not allowing women into the club and they seemed upset that such a long tradition had ended. there is also a smaller box highlighting clubs in London that are still gentlemen only to show that some clubs still stick to tradition.
3) How does the Times represent big companies like Google or Channel 4?
The Times is a capitalist newspaper and therefore would view major corporations as significant and that's why they are both front-page stories. Since The Times is also pro-privatisation, they are against public service broadcasters like Channel 4, so this is addressed in the stand-first of the Article. They present the head of Channel 4 leaving not being attached to any imminent privatisation as a bad thing because The Times is owned by Rupert Murdoch, owner of a massive competitor (Sky TV).4) How does the Times present the story of the transgender runner jailed for stabbing an official? What does this suggest about the Times's attitude towards LGBT issues?
The fact that Lauren is trans has nothing to do with the story which had to do with her killing an official. The fact that The Times highlighted this shows that they are not the most progressive concerning LGBTQ+ issues. In the sidebar, information is given about her oestrogen hormones. This could show that they think that her hormones were connected to her aggressive behaviour when they are completely unrelated. This shows the Times' traditionalism.
5) What clues can you find in the CSP pages that suggest that Times readers are more likely to support the Conservative Party?
Industries
1) Who owns the Times?
The Times is owned by News UK - a subsidiary of NewsCorporationn. It is mostly owned by Rupert Murdoch.
2) What is The Times's circulation in 2018? How many papers did the Times used to sell back in the 1990s?
The Times circulation in 2018 was 430,000, down from over 800,000 in the 1990s
3) How has the Times reacted to the decline in print sales and the growth of the internet?
They created a social media strategy in a collaboration with the digital team in order to grow their Twitter and Facebook profiles. In 2018 they hit 500,000 subscribers on their online platform.
4) Using Galtung and Ruge's News Values theory, choose three factors that make a news story more likely to be placed on the front page of the newspaper.
Immediacy to a degree because all the stories were recent at the time of circulation. Negativity because people are more likely to read negative stories since they are more shocking.
5) Why have newspapers seen such a steep decline in sales over the last 20 years?
People can find news for free on the internet as soon as it happens so they see newspapers as redundant.Grade 8/9 extension tasks
Read this Guardian column on IPSO, the press regulator. Why does Polly Toynbee suggest IPSO has been a "total failure"?
Read this short Press Gazette feature on the Times's paywall. Why does the Times head of digital describe the paywall as a success?
Read this Guardian column on the pleasures of print newspapers and the dangers of the digital age. Do you think newspapers will continue to exist in the future? Why?
1) What are the main stories on the front cover of the Times CSP edition (15 March 2017)?
The main stories are about: A Scottish poll regarding the fact that they would like to remain in the UK, Google being accused of antisemitism and a story about Angelina Jolie being a guest professor at a University.
The main stories inside the newspapers are about an athlete murdering someone, the resignation of the CEO at Channel 4 and Muirfield golf club no longer being a gentleman's only club.
3) What is the balance on the Times front page between images, headlines and text?
There is only one central image and no stories are completed on the front page as the articles are longer compared to a tabloid like The Daily Mirror.
4) How do we know that the Times is aimed at a wealthy, educated, middle-class audience?
The Times uses more sophisticated language that people would need a certain level of education to understand. It is clearly a wealthy audience as there is so much detail on a story about a golf club with a large emphasis on the golf club's tradition which is associated with the upper classes.
5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times political beliefs?
The Times is a right winged Conservative supporting newspaper. The emphasis on the word 'transgender' in the heading of one of the main articles emphasises The Times' old fashioned beliefs as they are linking Lauryn's gender identity with her horrific crime. Their allegiance to the conservatives is shown through the Google story because the Labour party had also been accused of antisemitism so it may have been a front-page article to make the labour party look bad.
Audience
1) What is the target audience for the Times?
The taget audience
2) Why do the Times front page stories/features appeal to the Times audience?
3) Why might the Muirfield golf story be of interest to Times readers?
Surveillance or information is the main audience pleasure that a reader would get from The Times because it informs the reader on current social and political events. Entertainment is also an audience pleasure of the Times as it has a story about Angelina Jolie - an extremely famous actress that audiences would want to learn more about.
5) Times readers are mostly over 55 years old. Why is this?
Reading newspapers is a tradition in the older generations as they were not raised with the internet - which is how the younger generations receive their news.
Representation
1) What representation of Great Britain can be found on the front page of the Times?
2) How does the Times represent the gender in the Muirfield golf feature?
The Times is a conservative newspaper that prefers when things remain the same and they are very traditional. They constantly used the word "allows" to show that it was a reluctant decision. They also say "273 year-old" referring to the tradition of not allowing women into the club and they seemed upset that such a long tradition had ended. there is also a smaller box highlighting clubs in London that are still gentlemen only to show that some clubs still stick to tradition.
3) How does the Times represent big companies like Google or Channel 4?
The Times is a capitalist newspaper and therefore would view major corporations as significant and that's why they are both front-page stories. Since The Times is also pro-privatisation, they are against public service broadcasters like Channel 4, so this is addressed in the stand-first of the Article. They present the head of Channel 4 leaving not being attached to any imminent privatisation as a bad thing because The Times is owned by Rupert Murdoch, owner of a massive competitor (Sky TV).4) How does the Times present the story of the transgender runner jailed for stabbing an official? What does this suggest about the Times's attitude towards LGBT issues?
The fact that Lauren is trans has nothing to do with the story which had to do with her killing an official. The fact that The Times highlighted this shows that they are not the most progressive concerning LGBTQ+ issues. In the sidebar, information is given about her oestrogen hormones. This could show that they think that her hormones were connected to her aggressive behaviour when they are completely unrelated. This shows the Times' traditionalism.
5) What clues can you find in the CSP pages that suggest that Times readers are more likely to support the Conservative Party?
Industries
1) Who owns the Times?
The Times is owned by News UK - a subsidiary of NewsCorporationn. It is mostly owned by Rupert Murdoch.
2) What is The Times's circulation in 2018? How many papers did the Times used to sell back in the 1990s?
The Times circulation in 2018 was 430,000, down from over 800,000 in the 1990s
3) How has the Times reacted to the decline in print sales and the growth of the internet?
They created a social media strategy in a collaboration with the digital team in order to grow their Twitter and Facebook profiles. In 2018 they hit 500,000 subscribers on their online platform.
4) Using Galtung and Ruge's News Values theory, choose three factors that make a news story more likely to be placed on the front page of the newspaper.
Immediacy to a degree because all the stories were recent at the time of circulation. Negativity because people are more likely to read negative stories since they are more shocking.
5) Why have newspapers seen such a steep decline in sales over the last 20 years?
People can find news for free on the internet as soon as it happens so they see newspapers as redundant.Grade 8/9 extension tasks
Read this Guardian column on IPSO, the press regulator. Why does Polly Toynbee suggest IPSO has been a "total failure"?
Read this short Press Gazette feature on the Times's paywall. Why does the Times head of digital describe the paywall as a success?
Read this Guardian column on the pleasures of print newspapers and the dangers of the digital age. Do you think newspapers will continue to exist in the future? Why?
Tuesday 22 January 2019
Daily Mirror CSP Blog Task
1) Write the definition of the following key language for newspaper front pages:
Masthead: Newspaper title at the top of the paper
Incentive: A deal or promotion to make the reader want to buy the newspapers
Pug: Placed to grab attention
Splash Head:Main headline to lead
Slogan:Key phrase to identify paper
Dateline: The line that establishes the date.
Kicker: An article linked to a story inside. Sometimes called an ‘earpiece area'
Byline: A line before the article showing who the article is by.
Standfirst: The first paragraph of an article
2) How much does a copy of the Daily Mirror cost?
A copy of the Daily Mirror costs 70p. Lately, the Mirror's sales have declined due to the internet's role in providing instant, free news which makes newspapers seem redundant.
3) What is the main story on the CSP edition of the Daily Mirror?
The main story is about parking ticket companies issuing unfair tickets to ordinary people. This links to their aim of being a voice for the working class.
4) What promotion takes up a large amount of the front page and why might it appeal to Mirror readers?
The promotion for the Cheltenham Festival bet takes up a large amount of the front page because the Mirror targets a working-class audience and gambling is closely associated with the working class.
5) What is the balance on the Daily Mirror front page between images, headlines and text?
Since the Daily Mirror is a tabloid, it is very heavily image based with small amounts of texts and many large headlines to grasp the audience's attention.
Audience
1) What is the target audience for the Daily Mirror?
The target audience for the Daily Mirror are people in the C1 or C2 social class over 65 years old.
2) Why does the Mirror front page story appeal to the Daily Mirror audience?
The front page story is about large companies trying to get money from the elderly through parking tickets, many Mirror readers could probably relate to feeling hopeless against the might of 'big companies' and the Mirror famously takes the side of ordinary people as they are politically left-wing.
3) Why might the 'Prey and Display' parking story on the double page spread be interesting for Daily Mirror readers?
**answered in previous question
4) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Readers of the Daily Mirror will feel a strong sense of personal identity reading the Mirror because it is very much on the side of the 'ordinary' person who would feel vulnerable to large corporations. This is shown by their 'prey and display' article.
5) Why are print newspapers generally read by older audiences?
In the digital age, the younger generations rely on the immediacy of the internet to recieve the news. The elder generation had the tradition of reading newspapers in their youth so they continue to read the newspaper.
Representation
1) How does the Daily Mirror represent the Conservative Party and its MPs? Look at the main front page story.
The Daily Mirror is notoriously left-wing and affilated with Labour so they informally refer to the Conservatives as "Torys" to make them look less proffesional. They also hand-picked a headline that would make the Conservatives look corrupt.
2) How does the Daily Mirror represent the golf club that is now admitting female members? Read the story 'At last, Muirfield men let women join golf club'.
The Daily Mirror is a left-wing newspaper and so it presents women being admitted into the golf club as a monumental and overdue event.
3) How does the Daily Mirror represent ordinary people? Look at the Prey and Display article to answer this question.
*** Answered in a previous question
4) How does the Daily Mirror represent older people? Look at the Prey and Display article to answer this question.
The Daily Mirror defends older people and demonises companies that target them due to their vulnerability. Since their audience is mostly older, they would agree with this.
5) How does the Daily Mirror represent businesses and people who make a lot of money? Look at the stories on the double page spread to answer this question.
The Daily Mirror shows big corpaorations as manipulative towards vulnerable people. This is shown in the 'Prey and Display' article which is a play on words to make the company seem predatory.
Industries
1) What company owns the Daily Mirror?
Reach, which used to be known as 'Trinity Mirror' owns the Daily Mirror.
2) What is the Daily Mirror's circulation in 2019? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror used to sell 3 million copies in the 1990's and in 2018, it sold 500,000 copies.
hxd
3) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
The Daily Mirror has launched an internet advertising series to try and gain a more corparate and younger audience. They also have a completley free website so that people can acsess their articles and make profits from advertising. The issue with this is that companies like Google and Facebook recieve a large portion of these profits.
4) What does IPSO stand for and what is IPSO's job?
IPSO stands for the Independent Press Standards Organisation. It is a voluntary newspaper regulating company. The reason the newspaper industry hasn't got a compulsory regulator is because that would be censorship and would impeach Britain's free press it regulates 1500 print and 1100 online titles,listens to the complaints about press behaviour, helps with any unwanted press attention, advises publication editors,provides information to the public and it provides journalists with a 'whistle blowing' hotline where they can talk about any unlawful practices that are taking place.
5) Why do some people want stronger regulation of British newspapers?
There are some newspapers that don't sign up to IPSO and therefore, aren't regulated. This means that they can get away with derogatory language or discrimination. However, an alternative argument suggests that people who are dissatisfied with newspapers can complain online which cannot be ignored. Therefore, the readers have almost become the regulators of newspapers.
Grade 8/9 extension tasks
Read this Guardian column on the Mirror's struggles with covering Brexit. How did the Mirror suggest people vote in the EU referendum and how did many of its working class audience actually vote?
The Daily Mirror's owner, Reach (then Trinity Mirror) bought control of the Express and Daily Star newspapers in 2018. Read this Guardian feature on the deal. Why did Trinity Mirror buy the papers?
Guardian Media critic Roy Greenslade writes about why tabloid newspapers like the Mirror are struggling to attract younger readers in this column. Make a note of some of the key statistics in this article and also what Greenslade thinks tabloids should do to stay relevant in the digital age. This column also has an excellent discussion of the Mirror's political stance which is ideal to grade 9 answers.
Masthead: Newspaper title at the top of the paper
Incentive: A deal or promotion to make the reader want to buy the newspapers
Pug: Placed to grab attention
Splash Head:Main headline to lead
Slogan:Key phrase to identify paper
Dateline: The line that establishes the date.
Kicker: An article linked to a story inside. Sometimes called an ‘earpiece area'
Byline: A line before the article showing who the article is by.
Standfirst: The first paragraph of an article
2) How much does a copy of the Daily Mirror cost?
A copy of the Daily Mirror costs 70p. Lately, the Mirror's sales have declined due to the internet's role in providing instant, free news which makes newspapers seem redundant.
3) What is the main story on the CSP edition of the Daily Mirror?
The main story is about parking ticket companies issuing unfair tickets to ordinary people. This links to their aim of being a voice for the working class.
4) What promotion takes up a large amount of the front page and why might it appeal to Mirror readers?
The promotion for the Cheltenham Festival bet takes up a large amount of the front page because the Mirror targets a working-class audience and gambling is closely associated with the working class.
5) What is the balance on the Daily Mirror front page between images, headlines and text?
Since the Daily Mirror is a tabloid, it is very heavily image based with small amounts of texts and many large headlines to grasp the audience's attention.
Audience
1) What is the target audience for the Daily Mirror?
The target audience for the Daily Mirror are people in the C1 or C2 social class over 65 years old.
2) Why does the Mirror front page story appeal to the Daily Mirror audience?
The front page story is about large companies trying to get money from the elderly through parking tickets, many Mirror readers could probably relate to feeling hopeless against the might of 'big companies' and the Mirror famously takes the side of ordinary people as they are politically left-wing.
3) Why might the 'Prey and Display' parking story on the double page spread be interesting for Daily Mirror readers?
**answered in previous question
4) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Readers of the Daily Mirror will feel a strong sense of personal identity reading the Mirror because it is very much on the side of the 'ordinary' person who would feel vulnerable to large corporations. This is shown by their 'prey and display' article.
5) Why are print newspapers generally read by older audiences?
In the digital age, the younger generations rely on the immediacy of the internet to recieve the news. The elder generation had the tradition of reading newspapers in their youth so they continue to read the newspaper.
Representation
1) How does the Daily Mirror represent the Conservative Party and its MPs? Look at the main front page story.
The Daily Mirror is notoriously left-wing and affilated with Labour so they informally refer to the Conservatives as "Torys" to make them look less proffesional. They also hand-picked a headline that would make the Conservatives look corrupt.
2) How does the Daily Mirror represent the golf club that is now admitting female members? Read the story 'At last, Muirfield men let women join golf club'.
The Daily Mirror is a left-wing newspaper and so it presents women being admitted into the golf club as a monumental and overdue event.
3) How does the Daily Mirror represent ordinary people? Look at the Prey and Display article to answer this question.
*** Answered in a previous question
4) How does the Daily Mirror represent older people? Look at the Prey and Display article to answer this question.
The Daily Mirror defends older people and demonises companies that target them due to their vulnerability. Since their audience is mostly older, they would agree with this.
5) How does the Daily Mirror represent businesses and people who make a lot of money? Look at the stories on the double page spread to answer this question.
The Daily Mirror shows big corpaorations as manipulative towards vulnerable people. This is shown in the 'Prey and Display' article which is a play on words to make the company seem predatory.
Industries
1) What company owns the Daily Mirror?
Reach, which used to be known as 'Trinity Mirror' owns the Daily Mirror.
2) What is the Daily Mirror's circulation in 2019? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror used to sell 3 million copies in the 1990's and in 2018, it sold 500,000 copies.
hxd
3) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
The Daily Mirror has launched an internet advertising series to try and gain a more corparate and younger audience. They also have a completley free website so that people can acsess their articles and make profits from advertising. The issue with this is that companies like Google and Facebook recieve a large portion of these profits.
4) What does IPSO stand for and what is IPSO's job?
IPSO stands for the Independent Press Standards Organisation. It is a voluntary newspaper regulating company. The reason the newspaper industry hasn't got a compulsory regulator is because that would be censorship and would impeach Britain's free press it regulates 1500 print and 1100 online titles,listens to the complaints about press behaviour, helps with any unwanted press attention, advises publication editors,provides information to the public and it provides journalists with a 'whistle blowing' hotline where they can talk about any unlawful practices that are taking place.
5) Why do some people want stronger regulation of British newspapers?
There are some newspapers that don't sign up to IPSO and therefore, aren't regulated. This means that they can get away with derogatory language or discrimination. However, an alternative argument suggests that people who are dissatisfied with newspapers can complain online which cannot be ignored. Therefore, the readers have almost become the regulators of newspapers.
Grade 8/9 extension tasks
Read this Guardian column on the Mirror's struggles with covering Brexit. How did the Mirror suggest people vote in the EU referendum and how did many of its working class audience actually vote?
The Daily Mirror's owner, Reach (then Trinity Mirror) bought control of the Express and Daily Star newspapers in 2018. Read this Guardian feature on the deal. Why did Trinity Mirror buy the papers?
Guardian Media critic Roy Greenslade writes about why tabloid newspapers like the Mirror are struggling to attract younger readers in this column. Make a note of some of the key statistics in this article and also what Greenslade thinks tabloids should do to stay relevant in the digital age. This column also has an excellent discussion of the Mirror's political stance which is ideal to grade 9 answers.
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